So, after being encouraged by your family and friends whom you usually cook for, you decided to take a loan and use your savings to set up your restaurant. You found a right spot in the city for your restaurant, but the business hasn’t been picking up that much. Despite having customers who critically praise

Putting up a business these days is no easy undertaking. There are various factors to consider in order to gain more customers. Sure, you have a steady flow of the locals streaming in regularly, but is that enough? Is that the best you can do? The Gold Coast is filled with various businesses ranging from

Having a professional and well-designed website is crucial for every new business. However, getting started can be intimidating, especially if you have not done it before. You need to learn the basics of it so that you will be able to create a site that fits your consumer needs. So, to help you with the

Trade shows, networking events, and exhibits are regularly organized by companies to implement successful marketing of their services and products, encourage the personal promotion of employees, and gather new clients and sales. It is an ideal platform to polish networking skills and etiquette that can help the business and the employees grow. There are various

Marketing your business and brand is more than just selling products and services. If you have established yourself in the industry, it is important that you maintain the trust of your customers and stakeholders. Often, this is an aspect that many marketers tend to overlook, probably thinking that their brand is invincible and will not

While many business owners today have seen the bright opportunities of dominating the digital world, some startup companies are still hesitating to invest in online marketing. One of the main reasons for this is they don’t know how to start implementing their campaign. Importance of Creating a Well-Designed Website Creating a business website is your

Project management is the process of initiating, planning, and executing a plan. Projects are set goals and objectives that an organization needs to achieve, so they can take their operations one step further in their respective industries. As each project is unique, it requires having personnel with the right skills, particularly a project manager. A

Marketing for businesses has changed a great deal over the past decade. Although the marketing has evolved for various reasons, none of those reasons would surpass the change that the internet has brought. With the internet, even small companies have reached every part of the world — and at lightning speeds too. If you are

Link building is the process of making other websites link back to your own website. In terms of digital marketing, this is one of the most effective search engine optimization (SEO) methods to increase site authority and to drive referral traffic. Search engine algorithms are ever changing, but despite that, backlinks are still one of