The internet and social media have changed virtually everyone’s lifestyle and this includes their buying habits. Most tech-savvy consumers these days would check product reviews on social media or online stores, iOS mobile app developer ratings, and competitor brands prior to making a purchase—from food and clothing to home appliances and even apps to download

The digital age has given birth to numerous discoveries, innovations, and improvements vital for our success and survival. These advancements do not only make our personal lives more convenient and comfortable, but they also make our work run smoothly. As times change, these innovations continue to transform our world and the system that runs it.

There’s been a growing number of consumers turning to the Internet to search for products and services they want and need. For such reason, businesses, big or small, are recognizing the importance of eCommerce. This gives the customers the convenience to shop whenever or wherever they want. With an online store, businesses can make their

Do you look at the ads on your screen every time you surf the net? Chances are you do because your phone shows you ads of the products or services you’ve consumed before. For example, if you ordered a dress online, you’d usually see an ad of the dress’s brand on your phone on the

If you haven’t incorporated online marketing yet in your business plan, you’re missing out on quite a lot. The landscape of marketing has changed and is now adapting to the dynamic behavior of consumers. As almost all of us spend a considerable amount of time online, bringing your business on the internet will bring nothing

The corporate world will never be the same again after the pandemic. While the coronavirus persists and the new normal is taking over, more and more companies are embracing the prospect of long-term remote work. After all, the benefits are immense, especially in financial terms. You’ve cut overhead and operations costs, and your employees enjoy

In an era where everyone makes discoveries on the Internet, starting trends takes just a single click. Some people and brands didn’t even rise to fame on their own accords, but rather because the public found them viral-worthy. The digital age may make it seem easy for startups to raise brand awareness. Still, considering that all

What might seem like an easy marketing strategy can get a bit complicated when misinformation becomes prevalent. Most marketing specialists will usually put a lot of time and energy into thinking if a particular plan works. Of course, data also plays a vital role in the formation of critical strategy and marketing campaigns. There’s only

Customers who are part of the Gen Z and Millennial generations comprise over a third of the US workforce. That’s according to Stephane Kasriel, CEO of Upwork. In the next 10 years or so, observers expect Gen Z and Millennials to take up over half of the total workforce. Financial institutions would do well to

Companies constantly need to grow and adjust according to their target market. In maintaining good customer relations, you get a loyal market and a steady source of profits. However, you should always work on increasing your customers. The best way to gain new customers is through marketing. To do it right, you should research your