With so many people still experiencing the worst effects of the pandemic, brands need to be careful in their messaging and content lest they want to appear inhumane and out of touch. Here are some interesting consumer statistics every brand needs to know: Younger consumers are driven by value as well as quality and purpose-driven alignment. Spending
The world of marketing is as beautiful as it is complex; it’s weaved together by intricate strategies and connected by common goals — to deliver specific messages to its intended audiences. All the businesses around the globe use marketing to interact with their target markets, and history has proven that it works. Indeed, marketing can
The internet and social media have changed virtually everyone’s lifestyle and this includes their buying habits. Most tech-savvy consumers these days would check product reviews on social media or online stores, iOS mobile app developer ratings, and competitor brands prior to making a purchase—from food and clothing to home appliances and even apps to download
The digital age has given birth to numerous discoveries, innovations, and improvements vital for our success and survival. These advancements do not only make our personal lives more convenient and comfortable, but they also make our work run smoothly. As times change, these innovations continue to transform our world and the system that runs it.
There’s been a growing number of consumers turning to the Internet to search for products and services they want and need. For such reason, businesses, big or small, are recognizing the importance of eCommerce. This gives the customers the convenience to shop whenever or wherever they want. With an online store, businesses can make their
Do you look at the ads on your screen every time you surf the net? Chances are you do because your phone shows you ads of the products or services you’ve consumed before. For example, if you ordered a dress online, you’d usually see an ad of the dress’s brand on your phone on the
If you haven’t incorporated online marketing yet in your business plan, you’re missing out on quite a lot. The landscape of marketing has changed and is now adapting to the dynamic behavior of consumers. As almost all of us spend a considerable amount of time online, bringing your business on the internet will bring nothing
The corporate world will never be the same again after the pandemic. While the coronavirus persists and the new normal is taking over, more and more companies are embracing the prospect of long-term remote work. After all, the benefits are immense, especially in financial terms. You’ve cut overhead and operations costs, and your employees enjoy
In an era where everyone makes discoveries on the Internet, starting trends takes just a single click. Some people and brands didn’t even rise to fame on their own accords, but rather because the public found them viral-worthy. The digital age may make it seem easy for startups to raise brand awareness. Still, considering that all
What might seem like an easy marketing strategy can get a bit complicated when misinformation becomes prevalent. Most marketing specialists will usually put a lot of time and energy into thinking if a particular plan works. Of course, data also plays a vital role in the formation of critical strategy and marketing campaigns. There’s only
When the virus first broke out, social distancing was strictly enforced. This meant that any form of face-to-face interaction was
With so many people still experiencing the worst effects of the pandemic, brands need to be careful in their messaging and content lest they want to appear inhumane and out of touch. Here are some interesting consumer statistics every brand needs to know: Younger consumers are driven by value as well as quality and purpose-driven alignment. Spending
The world of marketing is as beautiful as it is complex; it’s weaved together by intricate strategies and connected by common goals — to deliver specific messages to its intended audiences. All the businesses around the globe use marketing to interact with their target markets, and history has proven that it works. Indeed, marketing can
The internet and social media have changed virtually everyone’s lifestyle and this includes their buying habits. Most tech-savvy consumers these days would check product reviews on social media or online stores, iOS mobile app developer ratings, and competitor brands prior to making a purchase—from food and clothing to home appliances and even apps to download
The digital age has given birth to numerous discoveries, innovations, and improvements vital for our success and survival. These advancements do not only make our personal lives more convenient and comfortable, but they also make our work run smoothly. As times change, these innovations continue to transform our world and the system that runs it.
There’s been a growing number of consumers turning to the Internet to search for products and services they want and need. For such reason, businesses, big or small, are recognizing the importance of eCommerce. This gives the customers the convenience to shop whenever or wherever they want. With an online store, businesses can make their
Do you look at the ads on your screen every time you surf the net? Chances are you do because your phone shows you ads of the products or services you’ve consumed before. For example, if you ordered a dress online, you’d usually see an ad of the dress’s brand on your phone on the
If you haven’t incorporated online marketing yet in your business plan, you’re missing out on quite a lot. The landscape of marketing has changed and is now adapting to the dynamic behavior of consumers. As almost all of us spend a considerable amount of time online, bringing your business on the internet will bring nothing
The corporate world will never be the same again after the pandemic. While the coronavirus persists and the new normal is taking over, more and more companies are embracing the prospect of long-term remote work. After all, the benefits are immense, especially in financial terms. You’ve cut overhead and operations costs, and your employees enjoy
In an era where everyone makes discoveries on the Internet, starting trends takes just a single click. Some people and brands didn’t even rise to fame on their own accords, but rather because the public found them viral-worthy. The digital age may make it seem easy for startups to raise brand awareness. Still, considering that all
What might seem like an easy marketing strategy can get a bit complicated when misinformation becomes prevalent. Most marketing specialists will usually put a lot of time and energy into thinking if a particular plan works. Of course, data also plays a vital role in the formation of critical strategy and marketing campaigns. There’s only