Do you look at the ads on your screen every time you surf the net? Chances are you do because your phone shows you ads of the products or services you’ve consumed before. For example, if you ordered a dress online, you’d usually see an ad of the dress’s brand on your phone on the

If you haven’t incorporated online marketing yet in your business plan, you’re missing out on quite a lot. The landscape of marketing has changed and is now adapting to the dynamic behavior of consumers. As almost all of us spend a considerable amount of time online, bringing your business on the internet will bring nothing

The corporate world will never be the same again after the pandemic. While the coronavirus persists and the new normal is taking over, more and more companies are embracing the prospect of long-term remote work. After all, the benefits are immense, especially in financial terms. You’ve cut overhead and operations costs, and your employees enjoy

In an era where everyone makes discoveries on the Internet, starting trends takes just a single click. Some people and brands didn’t even rise to fame on their own accords, but rather because the public found them viral-worthy. The digital age may make it seem easy for startups to raise brand awareness. Still, considering that all

What might seem like an easy marketing strategy can get a bit complicated when misinformation becomes prevalent. Most marketing specialists will usually put a lot of time and energy into thinking if a particular plan works. Of course, data also plays a vital role in the formation of critical strategy and marketing campaigns. There’s only

Customers who are part of the Gen Z and Millennial generations comprise over a third of the US workforce. That’s according to Stephane Kasriel, CEO of Upwork. In the next 10 years or so, observers expect Gen Z and Millennials to take up over half of the total workforce. Financial institutions would do well to

Companies constantly need to grow and adjust according to their target market. In maintaining good customer relations, you get a loyal market and a steady source of profits. However, you should always work on increasing your customers. The best way to gain new customers is through marketing. To do it right, you should research your

In a time where information and communication are readily available, texting or SMS seems to be taking a back seat. However, many experts, especially marketing professionals, agree that texting is still as relevant as it was two decades ago. SMS marketing has been making a comeback, helping businesses reach out to customers without going online. Since

What is the first thing you notice about a website? Your eyes are immediately drawn to the photos, aren’t they? That’s why choosing the right image for your website is imperative. You can impress a web visitor by simply having the right photo on your homepage. But that’s easier said than done. Thousands of websites

So, after being encouraged by your family and friends whom you usually cook for, you decided to take a loan and use your savings to set up your restaurant. You found a right spot in the city for your restaurant, but the business hasn’t been picking up that much. Despite having customers who critically praise