What might seem like an easy marketing strategy can get a bit complicated when misinformation becomes prevalent. Most marketing specialists will usually put a lot of time and energy into thinking if a particular plan works. Of course, data also plays a vital role in the formation of critical strategy and marketing campaigns. There’s only

Customers who are part of the Gen Z and Millennial generations comprise over a third of the US workforce. That’s according to Stephane Kasriel, CEO of Upwork. In the next 10 years or so, observers expect Gen Z and Millennials to take up over half of the total workforce. Financial institutions would do well to

Companies constantly need to grow and adjust according to their target market. In maintaining good customer relations, you get a loyal market and a steady source of profits. However, you should always work on increasing your customers. The best way to gain new customers is through marketing. To do it right, you should research your

In a time where information and communication are readily available, texting or SMS seems to be taking a back seat. However, many experts, especially marketing professionals, agree that texting is still as relevant as it was two decades ago. SMS marketing has been making a comeback, helping businesses reach out to customers without going online. Since

What is the first thing you notice about a website? Your eyes are immediately drawn to the photos, aren’t they? That’s why choosing the right image for your website is imperative. You can impress a web visitor by simply having the right photo on your homepage. But that’s easier said than done. Thousands of websites

So, after being encouraged by your family and friends whom you usually cook for, you decided to take a loan and use your savings to set up your restaurant. You found a right spot in the city for your restaurant, but the business hasn’t been picking up that much. Despite having customers who critically praise

Putting up a business these days is no easy undertaking. There are various factors to consider in order to gain more customers. Sure, you have a steady flow of the locals streaming in regularly, but is that enough? Is that the best you can do? The Gold Coast is filled with various businesses ranging from

Having a professional and well-designed website is crucial for every new business. However, getting started can be intimidating, especially if you have not done it before. You need to learn the basics of it so that you will be able to create a site that fits your consumer needs. So, to help you with the

Trade shows, networking events, and exhibits are regularly organized by companies to implement successful marketing of their services and products, encourage the personal promotion of employees, and gather new clients and sales. It is an ideal platform to polish networking skills and etiquette that can help the business and the employees grow. There are various

Marketing your business and brand is more than just selling products and services. If you have established yourself in the industry, it is important that you maintain the trust of your customers and stakeholders. Often, this is an aspect that many marketers tend to overlook, probably thinking that their brand is invincible and will not